Importance of including a budget for digital marketing when writing your business plan
Unless you’re a professional marketer, you may not appreciate how important digital marketing can be for your business. You can take small steps on your own, but if you want to concentrate on making money for your own business, you really do need to put a budget aside to outsource digital marketing to an expert. And this is something you need to discuss with your accountant when drawing up your business plan.
Digital marketing is something that big businesses take very seriously – on average, have increased their spend on search engine optimisation (SEO) and email marketing by over 50% over the past year. Whilst the large corporations are putting aside around 35% of their marketing budget to concentrate on digital marketing, smaller companies and technology concerns are more likely to use 100% of their marketing spend on digital, which is a much more cost-effective way of raising their profile and targeting customers.
So if you are drawing up a business plan, you will need to add a budget for digital marketing – the good news is that a digital strategy will be a lot cheaper than a traditional print marketing strategy, and it also has the potential to reach target customers anywhere in the world.
Why you need to factor in a budget for your digital marketing
There are a number very good reasons why you need to discuss a budget for digital marketing with your accountant when you’re writing your business plan.
According to the latest figures from the Office for National Statistics (ONS), in 2016, 89% of UK households have an internet connection, with 82% of adults using the internet every day, or nearly every day – that’s 41.8 million potential customers.
Social networking shows no sign of slowing down either. It’s probably unsurprising that 91% of 16 to 24-year-olds are active on social networks (Facebook, Twitter, Instagram etc) but even the older age groups are using social media platforms more and more, with 51% of the 55-64s, and even 23% of the over 65s.
Three-quarters of UK adults regularly use their smartphones to access the internet. After emailing, the most popular usage was researching for information about goods and services. When so many people are interested in buying something you’re offering, you need to make sure your offering is one of the first they read about.
What a digital marketing agency can do for your business
A digital marketing agency will ensure that your products or services will be seen online by customers in your target groups. They will ‘optimise’ all the content you post on your website or social media platforms to help increase the chances that when someone searches for a product or service you offer, your brand will at the top of the search results.
If you want to reach more potential customers, a digital marketing strategy is an absolutely vital part of your business. By including a budget for digital marketing when you’re writing your business plan, you’ll increase your chances of being noticed above the ‘noise’.
Your accountant will be able to help you work out a realistic monthly marketing budget for your company. Contact us if you would like help drawing up your business budgeting plan or an introduction to our own digital marketing agency.